The Guide Dog Foundation for the Blind is proud to announce the first licensing partership of our subsidiary organization, America's VetDogs.
Bil-Jac and America’s VetDogs Partner to Help Veterans
Today’s economic climate mandates that not-for-profit organizations diversify their strategies to raise funds to support their missions.
While traditional methods of fundraising are still important – special events, direct mail campaigns, planned giving, etc. – forward-thinking organizations embrace the many different opportunities that allow them to reach their donors and other constituents, such as social media, cause marketing, and licensing.
In 2010, America’s VetDogs signed its first licensing agreement with Bil-Jac, a nationally known manufacturer of premium dog food and dog treats, to develop the America’s VetDogs brand of dog treats.
Bil-Jac was founded by brothers Bill and Jack Kelly. After serving in World War II, the two returned to their hometown to build a pet food company to fill what they saw as a gap in the pet food market.
Bob Kelly, president of Bil-Jac and son of founder Bill Kelly, says, “We’re a company founded on providing the healthiest diet for a dog as a means of enhancing the bond between dogs and their human companions. VetDogs provided the opportunity to take this one step further by focusing on our American veterans who need the assistance of a service dog.”
He adds, “VetDogs is an organization that provides a vital and unique service to our returning heroes. We can’t think of any cause more in line with our family’s values.”
For America’s VetDogs, working with Bil-Jac was a natural. Wells Jones, CEO of America’s VetDogs, says, “We believe Bil-Jac’s approach to enhancing pet health with high-quality foods mirrors our commitment to the wonderful dogs that help us serve veterans.”
America’s VetDogs Dog Treats are processed using Bil-Jac’s proprietary nutrient protection technology. Jim Kelly, another of Bill’s sons, says, “We start with more real fresh chicken, which makes these treats more palatable and very healthy. They contain no fillers or gluten meals, and have naturally sourced linoleic acid to help support a healthy skin and coat.”
Adds Jeff Bressler, executive vice president for VetDogs, “We know that America’s VetDog Dog Treats will allow consumers to feel good about buying a great quality product while knowing that a portion of sales revenue will allow us to further the VetDogs mission.”
Initially, America’s VetDogs Dog Treats will be available at Petco, a leading supplier of premium pet goods, with national distribution in over 1,000 stores in all 50 states beginning in September 2010.
“Your purchase,” Kelly says, “supports our American heroes.”